April 3, 2018
Johnson & Johnson
“MY ROC” AT A GLANCE
QIVOS created a unique B2B2C loyalty program for Johnson & Johnson’s cosmetic line named RoC, based on multiple points of sales, that benefits not only the buyers but all the participants of the campaigns – the loyalty member, the beauty advisors and the pharmacists.
WHAT JOHNSON & JOHNSON WANTED
Johnson & Johnson wanted to get closer to its customers, attract new ones, enhance customer loyalty and create targeted communications via different channels. Through the loyalty program, the company aims not only to reward its customers, but also gain valuable information on customer trends and insights.
The target audience of my RoC includes both customers and Johnson & Johnson’s partners (pharmacists and beauty advisors) at RoC points of sales. So, the main challenge was to successfully combine different kinds of loyalty paths into one, while keeping, at the same time, all the program’s processes quick & simple.
QIVOS undertook the overall management and implementation of my RoC loyalty program. The main services offered include:
- Loyalty program strategy
- Loyalty program implementation
- Customer operation services