April 3, 2018
INGLOT Cosmetics is a famous chain of stores, with a long history in the beauty sector. With 6 stores in Athens and 3 stores in Cyprus, beauty-lovers, as well as professional Makeup Artists, have the opportunity to enjoy a wide variety of INGLOT cosmetics and accessories.
INGLOT’s main goal was to provide a highly personalized experience to its customers maximizing their loyalty and engagement. Through the loyalty program, INGLOT aims get to know customers better by collecting valuable insights about their shopping preferences.
The main challenge that INGLOT faced was to introduce a loyalty program that has simple and effective processes for the members while staying attractive to them with personalized beauty rewards during the customer visit in-store.
What we offered
QIVOS undertook the full management of INGLOT Beauty Rewards program, which includes:
- Loyalty strategy
- Loyalty program implementation
- Micro-site creation & integrated Clientelling app
- Loyalty mobile application
- Hosting and management
- Data quality management
- Omnichannel operations
- Campaign management
The program was launched in 2017 and is currently operating in two countries, Greece and Cyprus, with great success.