Customer Insights

Customer Insights

Success depends on how well and how fast you respond to changes

We help you effectively respond to all the challenges and meet your customers' expectations faster. How? With the right data in hands. Leverage our in-house experienced team to get a deeper understanding of your customers; Who are your best customers? What does really motivate them? How do they interact with your products and services? Rely on us to find the right answers, driven by the numbers.

Translate insights into actionable decisions

Our customer insights solution enables you to gain valuable customer and business insights. We monitor the program’s progress and functionality and provide you with monthly reports of the programs’ performance, your customers' analytics, along with recommendations for next steps and actions.

Create advanced customer segments

Customers’ segmentation helps you effectively manage customers with the most recent year data. Through these segments that are based on shopping behaviors, you are able to determine an average profile and conclude on the main drivers that differentiate the segments.

Be competitive with advanced analyses

You collect a ton of customer data from multiple sources every day. Use our research model and analytic tools to dive deeper into your customers’ insights. We help you leverage customer insights with the implementation of the following analyses, performed on QIVOS CLOUD platform and in combination with other systems:

RFM & MTV analysis

RFM is an advanced segmentation method through which you can target specific clusters of customers with communications that are much more relevant for their particular behavior.

MTV analyzes your customer’s consuming behavior that derives from multiple indicators: intervals, seasonal preferences, preferences on specific products and specific events within the year.

Market Basket Analysis

This analysis works by looking for combinations of items that occur together frequently in transactions.

Cross-sell - upsell

These analyses tell you which item is most likely to be sold with another item, enabling you to reduce acquisition costs, increase wallet share and customer lifetime value.

Early warnings

Early warning signals are simple properties that change in characteristic ways prior to a critical transition. In this way, you are always aware of your status, able to make smarter decisions.

Fraud detection

With the examination of patterns in the actual data you can test and control your systems and tackle possible fraud.

Ready to turn customer data into actionable insights?

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Omnichannel Operations