April 2, 2018
“Always aiming to reward and improve the experience of our loyal customers, we decided to create “Queen of Hearts”, a unique loyalty program that is 100% targeted to our customers’ needs”.
– Kiriaki Plataniti, Omni-channel Marketing Manager of Parabita
Parabita, with many years of presence in the Greek market, offers elegant clothes in large sizes that are well-known for their perfect fit and reveal the beauty of female curves. It is worth underlining that it is a Greek Production Company, with 90% of its raw materials being imported from the European Union.
Parabita has 9 stores in central shopping distinctions in Athens, Thessaloniki, and Larissa designed in a modern and friendly environment. Moreover, Parabita’s customers can shop online through the online shop www.parabita.com.
What Parabita needed
Parabita needed to reward its customers for their preference, uncover the loyal from the occasional customer, and generate regular and targeted communication with them according to their purchasing habits and characteristics. Having implemented various customer loyalty programs in the past, what Parabita really wanted was to develop a flexible scheme that would cover completely the needs and objectives of the company. What’s more, a significant requirement was the smooth transition to the new loyalty scheme aiming to avoid the dissatisfaction during the transmission.
What we offered
To meet the above needs, we used our loyalty strategy solution that defines the loyalty program and describes with clarity and detail its specifications, requirements, and processes. Finally, it checks and ensures its profitability for the organization.
With loyalty strategy, we followed 4 steps to help the brand to identify the loyalty opportunities and provide guidance and recommendations for an on-brand approach to incorporate loyalty marketing into their overall business model.
The implementation of the customer loyalty program ‘Queen of Hearts’, plan to reward Parabita’s customers, and offer an integrated and regular communication to the members on latest news and company’s promotion actions. In addition, the loyal program intends to classify and utilize the clientele according to their purchasing profile.
QIVOS implemented ‘Queen of Hearts’ on QIVOS CLOUD platform. Our tailor-made multilingual platform is the right technology solution to cover every aspect of customer loyalty management. QIVOS CLOUD integrated into current POS systems to assure a seamless customer experience. 6 POS interfaces were linked, a micro-site was created, and procedures of a successful loyalty program were defined. The registration process is carried out not only in stores but also in www.parabita.com.
QIVOS undertook the full management of this project, which includes:
- Loyalty program’s strategy
- Loyalty program implementation on our tailor-made QIVOS CLOUD platform
- Customer operations services; our dedicated multilingual operations team ensured data quality, service performance and executed numerous SMS and email marketing campaigns;
- Campaign management service
- Turned loyalty experience to mobile micro-moments creating personalized communication with every single member.