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Marks & Spencer

Marks & Spencer

April 2, 2018

Marks & Spencer

M&S’ profile

Marks & Spencer is one of the leading retail brands in the UK. With an international presence in more than 50 markets across Europe, the Middle East, and Asia, it has over 1,000 stores. In Greece, Marks & Spencer opened their first store in 1990 and, today, it has 27 stores across the country.

What M&S needed

The challenges that the company faced were:

  • Personalization
  • Cost from ineffective campaigns
  • Campaign execution
  • Customer engagement

What we offered

We offered a complete customer loyalty management solution based on our QIVOS CLOUD platform. QIVOS has undertaken the full management of M&S Bonus Card, which includes:

  • Loyalty strategy
  • Loyalty program implementation
  • Customer operations services
  • Campaign management

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