April 2, 2018
IIC (INTERSPORT International Corporation) is the parent company of INTERSPORT. With annual turnover amounting to 10.2 billion in 2012, and a network of 5,400 stores in 42 countries, INTERSPORT is the undisputed leader in the global sporting goods market.
In Greece, INTERSPORT Athletics (a subsidiary company of FOURLIS) began its operations in September 2000 as a member of the FOURLIS Association. Members of the same association include INTERSPORT in Romania, Bulgaria, Cyprus, and Turkey.
What INTERSPORT needed
What INTERSPORT needed was a personalized – but at the same time measurable – method for communicating with its customers in order to be able to not only satisfy their needs according to their preferences but also to measure their responses and sales results.
What we offered
QIVOS undertook the full management of “Score for more” loyalty program, which includes:
- Loyalty program strategy
- Loyalty program implementation
- Data quality & validation
- Omnichannel operation services
- Campaign management services