April 2, 2018
Accessorize holds an outstanding position in the fashion industry over the last 30 years, offering a range of modern, inspired and multicultural fashion accessories. The brand has today 1087 stores in 73 markets around the world. In 2000, Accessorize opened its first store in Greece, in Kifissia and now operates 30 stores in Greece and Cyprus.
Accessorize needed to reward the existing customers for their love, trust and constant preference of Accessorize products and attract new ones, who will enhance the growth of the business. Accessorize was looking for an easy to use and attractive loyalty program that will not only satisfy the needs of the customers, but also would measure their response and sales results.
There were two major challenges: the limited space of the brand’s physical stores and the need for simple, yet effective loyalty program processes that will boost engagement and build brand loyalty.
What we offered
Aiming to answer Accessorize Greece’s need for a loyalty program with simple processes that overcomes challenges such as small and busy stores, we designed and implemented “Points of Happiness”.
In just one year of ‘Points of Happiness’, Accessorize reached 100,000 registered members.
QIVOS undertook the full management of this project, which includes:
- Loyalty strategy
- Loyalty program implementation based on QIVOS CLOUD platform
- Microsite creation
- Data quality management
- Omnichannel Operation services
- Campaign management strategy