March 29, 2018
Marks & Spencer
Best use of digital technology – Best Use of Business Analytics & Customer Insights
M&S’ profile
Marks & Spencer is one of the leading retail brands in the UK. With an international presence in more than 50 markets across Europe, the Middle East, and Asia, it has over 1,000 stores. In Greece, Marks & Spencer opened their first store in 1990 and, today, it has 27 stores across the country.
What M&S needed
The challenges that the company faced were:
- Personalization
- Cost from ineffective campaigns
- Campaign execution
- Customer engagement
What we offered
We offered a complete customer loyalty management solution based on our QIVOS CLOUD platform. QIVOS has undertaken the full management of M&S Bonus Card, which includes:
- Loyalty strategy
- Loyalty program implementation
- Customer operations services
- Campaign management