March 29, 2018
Galerie de Beauté
|Best in Loyalty and engagement –
Fashion & Beauty
|Best use of marketing & communication –
Best short term initiative
|Best Use of Rewards & Incentives
Galerie de Beauté is a Greek chain of cosmetic stores that operates since 1999, aiming to make the world more beautiful. With a leading presence in Greece with 44 stores, the brand offers to its customers every product they need to make them feel beautiful.
Galerie de Beauté aims to offer personalized and unique customer service and to cover its customers’ needs. Regarding this goal, Galerie de Beauté wanted to create a personalized rewards program that will offer significant benefits and privileges to customers for all the available brands. As a result, a connection with the entirety of the point of sales (POS) interface in all stores was required.
Aiming to offer competitive and qualitative services, Galerie de Beauté always focuses on creating a unique relationship of trust with its customers. To achieve this goal the company must constantly know its customers’ needs, since they are constantly changing, in order to fully meet their requirements and capabilities.
QIVOS, with a vast experience in the cosmetics sector, undertook the design, implementation and technical support of the new loyalty program «Club de Beauté».