February 18, 2021
MTV analysis for customer segmentation and loyalty marketing
Why sacrifice profit margin on “Brand Lovers”? If you just knew who they are, you could offer them an exclusive experience instead of a discount!
On the other hand, you can always offer a discount to the “Price Sensitive” customers, making them get what they are really looking for. If you just knew who they are.
This is what MTV is all about!
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