March 20, 2018

Black Friday 2017 in numbers









Black Friday is becoming more of a month-long event than a single day shopping event.
Retailers are searching for creative ways to promote their products on this day and attract more shoppers.


Retailers that participated in this year’s Black Friday saw a turnover grow per 253% compared to November 17, while in certain stores sales reached up to 534%.


In the following Black Friday Report, you can find more insights of this day, based on data analysis of 5 brands that operate in Greece.


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