March 3, 2021
Qivos workshop at Digital Business conference [Video – GR]
Mr Vagelis Karalis, CEO of Qivos, explains the great importance of first-party data and how customer loyalty platforms play a key role in the retail industry and not only.
Why is personalization a key factor for the marketing campaigns, how can we build unified customer profiles, and which are the right tools to leverage the customer data?
Watch the video below: