New Folli Follie loyalty program released in Hong Kong by QIVOS

May 16, 2018

New Folli Follie loyalty program released in Hong Kong by QIVOS


We are really excited to announce the launch of Folli Follie’s new loyalty program in Hong Kong named BFF Club, fully designed and developed by QIVOS.

BFF Club is a points program that offers silent escalating “club” rewards depending on customer’s performance and behavior. The loyalty program includes welcome, bonus and visits vouchers and provides unique benefits to its members.

The registration process

The registration to BFF Club can occur either instore by completing your personal data on the digital application form or on the printed application or online through the program’s microsite. Customers from all countries can be registered to the loyalty program and gain full access to unique membership benefits. Once they register, they can create their loyalty account via the FF microsite and/or the mobile application.

Unique privileges at every purchase

Members collect 1 point for every 1 HKD-$ spent in any of the 19 participating FOLLI FOLLIE stores in Hong Kong and Macau and 150 points extra on their birthday. Members who link their social media accounts with Folli Follie loyalty program will also earn 150 points.

BFF Club members also earn vouchers. More specific, they receive:

  • 2 welcome vouchers of 100 HKD-$ upon registration and following the first transaction
  • a voucher of 100 HKD-$ at every 3rd visit & purchase
  • a voucher of 500 HKD-$ every time the member reaches the level of 4.000 points he/she is entitled to.


QIVOS has undertaken the full management of the project which includes the strategy, the implementation and the management of the BFF Club loyalty program. Visit the microsite and explore more about the loyalty scheme.

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