October 30, 2017
FF GROUP expands its loyalty program in Romania with QIVOS
After its successful operation in Greece and Bulgaria, Folli Follie Group in partnership with QIVOS, recently launched the innovative customer loyalty program, FFGROUP Exclusive, in the Romanian market.
QIVOS has designed the loyalty strategy of the program, which is adjusted to the specific needs of the market.
The customer loyalty program is based on the innovative QIVOS CLOUD platform, an end-to-end solution for CRM / Loyalty requirements, designed to cover every aspect of the operation in each CRM loyalty program. The platform guarantees a quality data management, seamless operation, and adaptability to complex needs, by developing the relationship between the consumer and the brand.
Learn more about QIVOS CLOUD here
FFGROUP Exclusive loyalty program has a simple, straightforward earning and redemption system, which improves member’s shopping experience. More specific, the members of the program can enjoy unique privileges and benefits by winning exclusive bonus packages to save money on purchases made either online or offline in all 29 stores participating in the FFG Exclusive loyalty program.
Earning exclusive points
Program’s members can earn 2 points for every 1 lei spent in CALVIN KLEIN JEANS, COLLECTIVE, FOLLI FOLLIE, KIX, NIKE, SPORT LOFT and online at www.collective.com. Moreover, members can earn 200 points upon registration and on special occasions such as birthdays (100 points).
The redemption process
FFGROUP Exclusive customer loyalty program offers three levels of redemption to its members.
Here are the 3 levels of redemption:
- At 2.000 points for the Bronze Bonus Pack of 100 lei: it includes 5 bonus vouchers of 20 lei
- At 4.000 points for the Silver Bonus Pack of 250 lei, that includes 5 bonus vouchers of 50 lei
- At 8.000 points for the Gold Bonus Pack of 500 lei, that includes 5 bonus vouchers of 100 lei
The new integrated loyalty program is also available in the mobile application, allowing the possibility of online registration, collection and points monitoring.
Discover more about the FFGROUP Exclusive customer loyalty program in Romania at its brand-new microsite, here: http://ffgroupexclusive.ro