April 27, 2016

Customer experience meets loyalty strategy

QIVOS organized, for fourth consecutive year, its annual workshop in a new venue; SEMIRAMIS hotel in Kifissia. The majority of attendants was originated from various market industries, while the coordinator and main spokesman was Vagelis Karalis, CEO of QIVOS.

Representatives from major Greek and multinational companies, including AB Vassilopoulos, H&M, SEPHORA MARINOPOULOS, MIGATO, TITAN, NATIONAL INSURANCE, GOODYS EVEREST GROUP, BODYTALK, GOODYEAR, EUROLIFE, ATHENSHEART MALL, CHICO etc. attended the event and actively participated in workshop’s flow, since the number of new interaction sessions was the main differentiating factor from previous workshops.

The workshop consisted of three sections. In the first part, QIVOS work was briefly presented, the main reasons that a loyalty program is a necessity nowadays were fully documented and Greek and international case studies of companies with active loyalty programs were examined. Participants were asked to create their own loyalty program, divided into groups and undertook to design, with the help of QIVOS loyalty experts, the ideal program for their team.

In the second part, the participants were informed about how companies can leverage consumer’s purchasing habits using customer insights, a QIVOS service, and how to create segments of customers with similar profiles.

In the final part, a study on how targeted marketing campaigns can improve Return on Investment was thoroughly presented. Participants had the opportunity to discuss the marketing actions they would execute, based on specific consumer profiles, and see realistic examples based on the experience of QIVOS executives.

The workshop ended, followed by a light lunch, with guests having the opportunity to exchange views on what was presented and to renew their appointment for a following workshop by QIVOS .

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