May 17, 2017

Building loyalty in the age of e-commerce

The article published in Marketing Week magazine focuses on the importance of building loyalty in the unified commerce.

The key points presented in the article are:

• Loyalty is an ongoing process that requires continuous evolvement
• There is a need for a solid loyalty strategy
• Emerging technologies enable brands to deliver unique digital experiences to customers
• A customer-centric approach leads to happy customers
• Identifying customers is the key to maximizing Customer Lifetime Value (CLV)
• QIVOS has entered the e-commerce field with a brand new Digital Business Unit and two strategic partnerships with the experts of the field.

Read the full article below