May 17, 2017
Building loyalty in the age of e-commerce
The article published in Marketing Week magazine focuses on the importance of building loyalty in the unified commerce.
The key points presented in the article are:
- Loyalty is an ongoing process that requires continuous evolvement
- There is a need for a solid loyalty strategy
- Emerging technologies enable brands to deliver unique digital experiences to customers
- A customer-centric approach leads to happy customers
- Identifying customers is the key to maximizing Customer Lifetime Value (CLV)
- QIVOS has entered the e-commerce field with a brand new Digital Business Unit and two strategic partnerships with the experts of the field.
Read the full article below