Identify shoppers in every channel
Who we are
What we do
We have identified the problem that brands face each day: How can we retain customers and increase our sales?
Yesmail & Gleanster Report pointed that 80% of brands don’t know their customer. The lack of deep data insights such as customer demographics, profiling, purchasing behavior is a usual phenomenon nowadays. Due to insufficient customer segmentation, marketing budgets are allocated on above the line non measurable actions while 1 to 1 personalized marketing communication is very poor and in reality unused. As a result, billions of Euros are lost leading to a negative return on marketing investment (ROI).
Our company offers a solution that helps brands to target the right customer and:
- Increase sales, by increasing response rates. Brands expect more sales when targeting to loyal customers;
- Increase customer loyalty, through advocacy. Loyal customers tend to advertise the brand more often than drop-in customers;
- Make money, through guaranteed ROI. All marketing actions are real-time measured giving the flexibility to the manager to fine tune for better performance and maximum results;
- Save money, through cost effective marketing budget allocation. Marketing budget is wisely placed in below the line targeted personalized actions;
- Give incentives and boost awareness, through personalized offers. Brands target loyal customers on their specific needs in order to attract them to store.
OUR 4 STEPS OF SUCCESS
Analyze shoppers behavior and profile
Design and execute multichannel targeted campaigns
Maximize Customer Lifetime Value (CLV) achieving ROml
new case study
“Folli Follie Group, is a leader in the fashion world having its own brands as well as maintaining a leading presence in the retail and wholesale market. The vision of the group is to become a global leader in the field of luxury products.
In 2015, in cooperation with the QIVOS (former CLOUDBIZ), a comp