Loyalty strategy enables you to define the loyalty program and describe with clarity and detail its specifications, requirements and processes.
Whether you are designing a new loyalty program, refreshing an old one, or evaluating a current one, our experts will help you build a loyalty strategy that will accelerate profits and build customer loyalty. From scenario analyses to comprehensive financial modeling, our loyalty experts can ensure that you will benefit the most from your loyalty program.
Our loyalty strategy agenda includes four key steps.
1. DEFINITION OF OBJECTIVES
We help you identify your loyalty opportunities and provide guidance and recommendations for an on-brand approach to incorporating loyalty marketing into your overall business model. In this first step, we set the loyalty goals and prepare for the next steps.
2. EXCESSIVE PROGRAM RESEARCH
This is a core step when designing a loyalty strategy. Based on your business needs, we research, analyze and present to you various international case studies and customer loyalty best practices of your industry.
3. DESCRIPTION OF ALL PROCESSES
In this phase, we describe all the processes of the loyalty strategy and our expert team guide you through a detailed presentation of all the necessary actions.LEARN MORE
4. ROI ESTIMATION
The loyalty strategy plan is completed with the documentation of the KPIs & the ROI estimation of the customer loyalty program. Based on the customer loyalty programs’ objectives, we make projections and set the metrics that we are going to track and measure.