Factory Outlet

Factory Outlet

April 2, 2018

Factory Outlet

Company’s profile

Factory Outlet, the largest Greek Outlet store, provides a unique customer experience, offering more than 200 designer brands at low prices all over the year.

With two strategically placed branches at Piraeus Street and at Airport Commerce Park, Factory Outlet stores welcome hundreds of customers daily who search for fashion, convenience and lower prices on their purchases. Factory Outlet fans can also make purchases online through the www.factoryoutlet.gr.

Goals

The main goal of Factory Outlet is the holistic customer service via many different channels as well as the smooth integration of the contact points with the customer in order to obtain a single view of customer behavior at any given point.

The challenge

As Factory Outlet owns several brands of which some belong to the same group, the main challenge was to create a loyalty program that successfully addresses to different audiences with many different POS and points of contact with the consumer.

What we offered

  • Loyalty program strategy for “Check In & Win”
  • Loyalty program implementation
  • Hosting and management
  • Data quality
  • Omni-channels service
  • Campaign management services

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