Accessorize

Accessorize

March 29, 2018

Accessorize

Accessorize’s Profile

Accessorize holds an outstanding position in the fashion industry over the last 30 years, offering a range of modern, inspired and multicultural fashion accessories. The brand has today 1087 stores in 73 markets around the world. In 2000, Accessorize opened its first store in Greece, in Kifissia and now operates 30 stores in Greece and Cyprus.

Goals

Accessorize needed to reward the existing customers for their love, trust and constant preference of Accessorize products and attract new ones, who will enhance the growth of the business. Accessorize was looking for an easy to use and attractive loyalty program that will not only satisfy the needs of the customers but also measure their response and sales results.

The challenge

There were two major challenges: the limited space of the brand’s physical stores and the need for simple, yet effective loyalty program processes that will boost engagement and build brand loyalty.

What we offered

QIVOS designed and implemented the loyalty program “Points of Happiness”.

In just one year of ‘Points of Happiness’, Accessorize reached 100,000 registered members.

QIVOS undertook the full management of this project, which includes:

  • Loyalty strategy
  • Loyalty program implementation
  • Microsite creation
  • Data quality management
  • Omnichannel operation services
  • Campaign management strategy

Download the full version to learn more

By confirming my consent, I agree to receive additional digital communications (including emails, social and reports) from QIVOS. I understand I may update my preferences or opt-out of communications with QIVOS at any time using the unsubscribe link provided in QIVOS email communications.


  Back to Case Studies