“We have been working with QIVOS (former CLOUDBIZ) since 2005. We were on a quest to find an effective, measurable method to help us improve our customer service. Back then, we were using ERP as endpoint data collection solutions, but at the end of the day it could not cover and satisfy our demand for the improvement of our customer service and customer retention.

When we started our CRM programme with QIVOS (former CLOUDBIZ) and adopted their SalesManager CRM system, we were expecting an increase in revenues and profits by achieving customer satisfaction. Our reward? We better coordinated our business processes and managed our customer data effectively. The end result? We built successful, profitable and long-term customer relationships.

While working with QIVOS (former CLOUDBIZ), we found out that a CRM strategy is much more than just selecting the right technology. It is a business strategy without which we would not be able to provide our customers with the level of service they desired.

We have been working with QIVOS (former CLOUDBIZ) for the past eight years, solidly and happily
CRM service “iFax” increased customer satisfaction”.


L’Oreal’s profile

The L’Oreal Group is a world leader in care products, cosmetics, luxury products and dermatological products. A vital department of this group is Communiqué Active Hellas SA.

In Greece, L’Oreal is considered a leader in cosmetics and dermatological products. Its products are distributed through drugstores, doctors and cosmetics shops.


What L’Oreal needed

Sales in the pharmaceuticals industry involve a great deal of complexity in managing different points of sales, drugstores and doctors.

The improvement of customer service and customer retention was L’Oreal’s main requirement.
In addition, the use of valuable qualitative and quantitative information by the sales team was one of the most important needs.


What we offered

  • Successful and effective customer relationship management
  • The optimization of daily tasks concerning customer management
  • Lower cost customer service communications