Folli Follie Group
“Folli Follie Group is a leader in the fashion world having its own brands as well as maintaining a leading presence in the retail and wholesale market. The vision of the group is to become a global leader in the field of luxury products.
In 2015, in cooperation with the QIVOS (former CLOUDBIZ), a company with extensive experience in the area of loyalty programs, we created an innovative customer loyalty program which addresses all different brands of the group as well as a wide range of consumers with different purchasing behaviors. This loyalty program is designed to offer unique advantages to all its members.
We believe that our cooperation with QIVOS (former CLOUDBIZ) has offered significant information about our customers, thereby helping us to provide them the best possible services.”
FF Group is a global leading force in the fashion world operating in more than 30 countries more than 980 points of sale worldwide and almost 5,000 employees around the world.
The FF Group designs, produces and markets on a global level its own brands: Folli Follie and awards winning British jeweler Links of London. The Group has a strategic participation in the travel retail sector globally through Dufry AG – and maintains at the same time a leading presence in the retail and wholesale market in Greece and the Balkans. Brands such as Ermenegildo Zegna, Juicy Couture, Nike, Converse, Samsonite, Guess, Calvin Klein and G-Star, belong to the Group’s local portfolio of branded apparel retail and wholesale distribution.
There were a variety of goals driven from this loyalty program. The main goals were to introduce the first umbrella loyalty program in the Greek market, increase cross-selling among different brands, increase awareness for every brand individually and communicate the existence of these brands under one group, leverage customer insights to boost customer engagement strategy and finally to increase average customer visits in number and at the same time increase transactions perform yearly.